Task Sixteen- Cd Cover Research

Task 15* - Genre Research

The above images are taken from a Razorlight video and The Kooks videos. This just gives me an idea of the types of shots that are usually used and the composition of the shots as well.

The video above is by The Kooks- She moves in her own way.

This is an example of an Indie video.

From this video and others i can see that the conventions of an indie video are pretty much simular to an alternate video, however indie videos are less extensive in the way that they use everyday items and situations as well as keeping the video to a minimal affect. This basically means that the video mainly focuses on the artist/ band and their music rather than the fancy video and the fame of being a singer.

Conventions -

Close up of the artist

Shots of the whole band

Every day locations

Low key lighting

Task Fifteen- Genre Research Three

The first line of images above are taken from You Me at Six video Underdog, the second line is taken from The Script video Nothing and the last is taken from Oasis Wonderwall.

I choose these three videos as they are all in different subgenres within the alternate genre.


The conventions of a Alternative rock video as follows:



Close ups of instruments
Long shots of the band
Close ups of all of the members in the band
Costume wise they wear skinny jeans with patterned t-shirts or shirts and scarfs
There is a contrast between light and dark
Loads of close ups of the main singer to create a moment of pleasure for the audience
Usually follows a narrative or a concept
Dark clothing
Range of Instruments

Task Fourteen- Genre Research Two

Audience

My target audience for my music video and Ancillary, is wide, I decided to have a larger target audience than a niche audience as I like lots of different genres of music and I wanted to incorporate some of the elements from all the different genres that I liked into my band and its image. By doing this I am free to add lots of elements into the tasks and create my own genre. I want my band to target people who like alternate music, this is because it will maily focus on influences from the alternate genre. However I would like my band to attract people who listen to other types of music as well suh as R'n'B and other genres that are nothing like the alternate genre.



The above pictures are photos of the sort of audience that I am hoping to capture with my band. This person likes spending time with friends, going out to the cinema, going to the park, parties and other things that young teenagers like to do.
This type of audience is still at school, or is in higher education. She probably works so that she can earn more money. Which is then spent on make up, clothes, concert tickets, evenings out.

Task Thirteen - Genre Research One

These are just some of the images that can be associcated with the Alternate genre. As you can see there are a mix of colours and images that have been used, this is because the genre is a big genre that has many sub genres within it.

From this i can see that there is not a particular font style that is used through out the genre. Something that is the same for most of them is that the bands are usually made up of all males. However there are some bands that have at least one girl in them. E.G Paramore.

We decided that we wanted our band to be like Paramore and so we decided to have one girl in our band and the rest are boys. By doing this we could define the band and define the girl more as well. With our band defined more we would have more interest.

Hayley Williams from Paramore has made a name for her self in Paramore as the lead singer of Paramore, from this she has dueted with other up and coming artists from other genres of music such as B.O.B and others.

Hayley appeals to people as her image is different and she is the only girl in a predominatly boy band. After looking at Hayley, when creating my band I will use a girl that has the same persona as she has. I also will hopefully find a girl that has a different hair style to the girls in society . This will make her look different and stand out.

Task Twelve- Low Budget Video-Seville and Devanda – BernHeart

Task Twelve- Low Budget Video- Tunng

Task Eleven- Theories- Goodwin Theory

http://www.youtube.com/watch?v=vc6vs-l5dkc

The above link is for the a video by Panic! At The Disco-I Write Sins Not Tragedies. This video illustrates the lyrics well. The song talks about a wedding and the video shows them at a wedding.

This shows two of Goodwins theories, Illustrate and Disjunture. It is Illustrative in that the lyrics talk about a wedding and the Mise-en-scene shows them at a wedding. However the wedding is different to as it is the people in the video are wearing random costumes.
The people in the videos have face paint that makes them stand out.

Task Ten- Theories - Vernallis'

Task Nine - Theories- Bourdwell and Thopsom

Task Eight: Conventions Of a Music Video

Conventions of a Dance Video:

Lip Synching

Close up of instruments if the video is of a band

Long shots of dancers in POP videos

Many changes of costumes

A range of shots to make the video more interesting, Long shots, mid-shots,close-ups, extreme close ups

Narrative

Montage editing if a Dance Genre

Moment of pleasure when the artist looks at the camera

Muted footage

Lots of Cutaways

Point of View Shots

Always have a dynamic feel, this is because of the editing that has been done making it fast paced

Moving Camera to enhance the footage

Match on Action

Concept

Task Seven- Michael Buble- Everything

http://www.youtube.com/watch?v=SPUJIbXN0WY <>

Task Six- Switchfoot- Dare you to Move

Task Five- California Girls- Katy Perry ft Snoop Dogg

This video definitely fits the genre of Pop, this is because the Mise-en-scene is bright and pink something that would relate to the audience that for this may be young children because of their fondness for bright colors or sweets but also to an older audience because it has a deeper meaning to it. Something that an older more promiscuous age of audience would understand.

The promiscuity is shown through the costumes in the videos at one point she is lying on a cloud wearing nothing.

This video has not really influenced our music video in the imagery, but it has shown us that we can make different links with our audience.

Task Four - 3OH!3- My First Kiss

Task Three- Scouting For Girls- Famous

I liked this music video because it is different to most videos, it uses Goodwins theory of amplification. The video shows images of relevant links between the song and the images that we the audience see. Therefore the video spells out what the lyrics say and mean.

I also like the video because it relates to me the older student, who is moving away from home and will be living with friends, this link between the target audience and the video really attracts the audience and therefore makes it more successful. It also has an old feel to it, a 90's fill where people were making home made video with the massive cameras and the old keyboards. This may remind the target audience of their childhood creating a deeper link between the audience and the band.

Task Two - Esmee Denters Ft Justin Timberlake - Love Dealer

Task One- Brief

Our brief is to make a promotional package for an upcoming artsit. We have to create three things:

• Music Video
• Magazine advert
• Website homepage
• CD covers

Media Effects and Shots

Media effects and shots.

Fig Rig- this is used to create swooping movements, it also helps to create more flowing movements. By using the fig rig you can create a lot more movements and the camera will not be shaking, so it will create a perfect shot.

Lighting- Use of spotlights and natural lighting. Use of lots of shadows. An idea would be to film the sky for twenty minutes by doing this you could speed up the footage.

Mise-en-scene- take pictures of the locations.