Case study on Jay-Z

In this lesson we have looked at how over the past 14 years, Jay-Z has changed his image to keep with the times as well as the changing his image as and when people criticize what he is doing.

The above document shows two of his early album.

19.11.10

Today we have had another meeting with our extras for our video.

During the week that has passed we have been told that we could not use film our video during the school day as we would be needing to take students out of their lessons. So in todays meeting we spoke to the extras about when they would be free to film the video. From this we decided that we would film on Tuesday 30th November. This is when we will get most of our filming out of the way.

Task Sixteen- Talent Release forms

This is the talent release form that I will need the band to sign when we start filming. Talent release form is used by producers to get permission for the performace that they are filming. This basically means that the producer can publish the video without any problems.

Task Seventeen- Track Permission Letter

We need to write a track permission letter so that we do not face legal action, this is because the song is copyright.

Task Fifteen- Location Permission Letters

Task Fourteen- Photoshoot plan

My ideas for the photoshoot include using the green screen, by using the green screen i will be able to photoshop different locations behind the band without having to go to the locations and take all of the instruments as it will be difficult taking a drum kit to london.

I also intend on having a page in the CD cover that will be a collage of all of the different pictures of the band as they are playing at concerts. This will also involve polaroids of the band layered on top of the other images. By doing this i will create an illusion of loads of images stacked on top of eachother.

Task Twelve - CD Cover Designs

As you can see from the image above I did not really know what I wanted on my Digipack. I had a rough idea of what I wanted but nothing definative. So I decided that I would advance with my filming and as the filming progresses I would have an idea as to what I would want on my Digipack. I thought this to be best as it would then allow me to make a definate connection between the video and the Digipack enforcing the links between them and creating this persona of the band.

Task Thirteen- Poster Designs

My influences for my Poster was from the You Me at Six video in which they announce who the video is by, by using old Polaroid pictures. (This picture can be found in my Image Annotation post, further down in planning). I thought that the poster shoudl be basic so that the audience focus on the band and not on anything else, thus connoting that its about the band and the music and nothing else.

Task Eleven- Shooting Schedule

Task Ten - Location shots

During the half term myself and Shelby went up to London in order to take some pictures of locations that we may use for our video.
The following pictures are from London Bridge and Camden Town. This is because we believe that they will look better for the video as it will make the video look more professional.

We have decided to film in Camden as it is known for being the home town of things that are really different. It also means that we are not filming in school, by using this location we are also making sure that it fits with the genre of the music. Camden is a random place where you can come across anything making it fit in with the song.

Task Nine- Lists of Props, costumes, make-up and equipment

Task Seven- Concept

Task Eight- Storyboards

9/11/10

Today, myself and Shelby had a meeting with the extras in our music video as well as the band. We played them the song and talked to them about the concept of the video.
After this we spoke to them about the image of the band and then the type of clothes that we wanted them to wear. For this we showed them images of different bands such as Paramore, We the Kings and You Me At Six.

We also spoke to the main girl (Shannon) and the main boy (Antony), we told them what we expected of them and what they would be doing in the music video.

After the meeting we had another media lesson, in this lesson myself and Shelby looked at prospective locations and went about booking them. We then wrote a list of the people that would be in the video and decided that we needed to talk to their heads of year to make sure that it was okay to pull them out of TWO lessons.
After that we needed to talk to their teachers of the lessons that they would be missing, as we needed there permission to take them out of their lessons.